Standard Banner Sizes
A basic question when creating advertising banners for your web site is “Are there standard sizes for your web ad or web banner?” Why, yes there are! These banner sizes aren’t written in stone, but if you want to advertise on most web sites, you must make your graphics these sizes. Check with the website you want to advertise on and see what their requirements are.
| Size | Style | Example |
| 728x90 | Leaderboard | Example |
| 468x60 | Full Banner | Example |
| 234x60 | Half Banner | Example |
| 125x125 | Square Button | Example |
| 120x240 | Vertical Banner | Example |
| 120x90 | Button (Larger) | Example |
| 120x60 | Button (Smaller) | Example |
| 88x31 | Micro | Example |
| 160x600 | Wide Skyscraper | Example |
| 120x600 | Skyscraper | Example |
| 180x150 | Rectangle | Example |
| 300x250 | Medium Rectangle | Example |
| 240x400 | Vertical Rectangle | Example |
| 336x280 | Large Rectangle | Example |
| 250x250 | Square Pop-Up | Example |